The buying and selling of homes involve one of the most emotionally packed and financially significant decisions of our lives, requiring massive doses of sales acumen. Kevin Markarian shares 10 rules for sales success that guide him well.   Listen carefully Finding out what’s important to your customers may sound trite, but that is far from the truth.  Ask questions.  Nobody wants to hear a canned pitch. Focus on benefits, not features Making the benefits of your products a focal point is classically the best practice rule in sales and marketing.  David says, “Remember to identify the underlying benefit that each feature of a product or service provides.  This way, you can add value.  Of course, you cannot do so until you’ve actually listened to your client.”